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A marathon is an event in which viewers or readers engage many hours-worth of media (film, television, books, YouTube videos etc.) in a condensed time period. This phrase represents a two-fold shift from binge-watch in that it incorporates other media (not just television) and it reduces the negative connotations associated with bingeing. In the 2014 book ''Media Marathoning: Immersions in Morality,'' Lisa Perks describes media marathoning as a “comprehensive and complimentary phrase” that “connotes a conjoined triumph of commitment and stamina. This phrase also captures viewers’ or readers’ engrossment, effort, and sense of accomplishment surrounding their media interaction.” 〔Perks, Lisa. (2014). (Media Marathoning: Immersions in Morality ). Lexington Books, p. ix.〕 Netflix Executive Todd Yellin is quoted as saying "I don't like the term 'binge,' because it sounds almost pathological. 'Marathon' sounds more celebratory."〔Quoted in John Jurgensen. (July 13, 2013). (Binge Viewing: TV's Lost Weekends. ) ''The Wall Street Journal.''〕 Media marathons can be organized around particular series, particular artists (e.g., Kurosawa or Hitchcock), or genres (e.g., horror films or chick flicks). Marathons can be user-created: one person decides to undertake a marathon solo or to organize a group marathon. Marathons may also be producer-created. Producer-created marathons are usually orchestrated by movie theaters (such as AMC with the 2014 (Hobbit Marathon )), fan sites (such as (TheOneRing.net )), or by cable channels that show already-run seasons (such as AMC TV with ''The Walking Dead'' (season 4 marathon ) in 2013), and, more recently, with original first-run programming through streaming services (such as Netflix's ''House of Cards''). In television, a marathon is an extension of the concept of block programming. ==Reasons== The most common reasons for a network to run a marathon are: # to celebrate the acquisition of a series, # to lead into a highly anticipated episode of a series (such as a return from a hiatus or a series finale), # likewise to allow viewers to catch up on a series before a season finale, # when well known star of a show retires or dies (this is particularly popular on networks that specialize in reruns), # to celebrate (or to take advantage of additional viewers on) a holiday, # to burn off a contract for a television series that has proved unprofitable # to inexpensively counterprogram against more popular programs such as the Super Bowl. Marathons are attractive to genre movie fans, or families that like watching their favourite movies/TV shows in blocks at a time. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Marathon (media)」の詳細全文を読む スポンサード リンク
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